Inspired by the 4HWW… but stuck on the tech?

I was too. I had the ideas, but websites, ads, and suppliers felt overwhelming, and nearly had me give up.

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We take care of the tech so you can focus on your idea.

Stop wasting hours figuring out websites, ads, and suppliers. We walk you through the exact steps so you can focus on your idea.

No coding → copy-paste templates for your site
No design skills → done-with-you graphics + mockups
No confusion → ad setup shown click-by-click
No wasted time → launch live in 48 hours

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The Weekend Muse Challenge has 4 Modules

Follow a clear step-by-step path. Each module gives you the tools, templates, and guidance to go from idea → live test in 48 hours.

1. Generate Ideas

Come up with many product idea worth testing in minutes, not months. We’ll use prompts and frameworks to spark ideas you can actually validate.

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2. Idea Validation

Quickly run your ideas through filters before testing demand and identify your most promising first muse to test.

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3. Test Demand

A detailed walk-through of how to build a Shopify website with fake checkout functionality, set up analytics, and run ads to your new site in a couple hours.

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4. Analyze Results

Analyze the results of your first muse test and learn how to iterate, kill, or build out your first business.

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Bonus: Sourcing and Beyond

Once you have your first validated muse, get free walk throughs of how to source your product, brand it, and fulfill it through ShipBob or Fulfillment by Amazon.

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Testimonials

⭐️⭐️⭐️⭐️⭐️ 4.8 /5 average rating (from pilot course members)

  • "I was apprehensive, but I actually got a test launched in the weekend. Would recommend."

    B****n, Barcelona, July 2025

  • "The walk-throughs are honestly super helpful - it took all of the frustration out of the process."

    A*****W, Bali, August 2025

  • "I have my first muse validated! Thank you for your help - I loved this challenge."

    C****R, Chicago, Septemer 2025

No Risk - You're Happy or Your Money Back

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FAQs

1. Do I need any coding or design skills?

Nope. Everything is copy-paste templates, done-for-you graphics, and click-by-click video walk-throughs. If you can follow instructions, you can launch.

2. How long will this actually take me?

You’ll go from idea → live website → real ad test in 48 hours. Most people complete the challenge over a single weekend.

3. What if I don’t have a product idea yet?

That’s covered. Module 1 is all about generating ideas you can actually validate. You’ll leave with at least one idea worth testing.

4. Is there a refund guarantee?

Yes — if you finish the challenge and feel it wasn’t worth it, just email us. You’ll get 100% of your money back, no questions asked.

5. Will this really work in 2025?

Yes — this challenge is built on the same principles from The 4-Hour Workweek, but updated for 2025 tools (Shopify, Meta ads, AI, sourcing platforms). No outdated tech or clunky hacks.

6. What if I’m not in the US?

Totally fine. The process works globally — Shopify, Meta ads, and suppliers like Alibaba are worldwide. We’ll point out the few places where steps look slightly different outside the US.