I launched fifteen muse test this past year before landing on one that succeeded (walkie talkies for festivals, funnily enough).

I went through every stage in the process, and got to the point where I could launch a muse test in one afternoon.

I wanted to share what I learned so that y'all can go through the muse process smoothly, without having to worry about learning how to create shopify sites, set up meta ad campaigns, run analytics, create product photos, analyze your results, and all the other small obstacles that come in the way of launching a muse.